Precious Gem infused skincare - Is it worth the hype?
When it comes to skincare, the allure of gold and diamond infused formulations is real! Gold and diamonds are timeless metals that have been used across the globe for for their superior anti-ageing, anti-inflammatory and skin brightening properties.
We have included them in our eye formulations due to their efficacy when it comes to treating the delicate under eye are and of course for their opulence and luxe factor!
If luxury and luminosity are your thing, then harness the power of precious gems in your own skincare routine and enjoy the rush of benefits they provide.
All that glitters is Gold
Our Gold Rush Eye Cream contains 2 levels of gold, gold powder infused within the cream, along with a layer of 24K gold leaf from Germany which adorns the top of the creme.
Why do we love it?
Gold is comprised of micro particles which have a high bio-availability. This means that it is quickly absorbed by the skin, where it effectively creates a reservoir from inside that fights the breakdown of collagen and skin proteins, slowing the natural depletion of collagen as we age. Plus, it’s a potent antioxidant, fighting off free radical damage, and has the unique ability to stimulate skin cell electrons to rejuvenate and provide a visible tightening effect. When combined with peptides and natural retinol in our eye cream we create a powerful fine line banishing formula.
Gold has wonderful light reflective benefits, when used in our eye cream it assists in providing a beautiful, shimmery sheen to your complexion. It is assists other ingredients such as coffee bean and bio-active seaweed to more readily penetrate the skin barrier for ultimate impact and illumination.
Gold has been used medically to reduce inflammation in auto-immune conditions such as rheumatoid arthritis. When it comes to beauty, the anti-inflammatory benefits of gold translate to impressive anti-ageing benefits. It reduces the appearance of dark spots and age spots by slowing the production of pigmentation. Gold also enhances skin cell oxygenation which enhances skin rejuvenation, fights bacteria formation and reduces acne flare ups. Hello, glow.
Diamonds are a girl’s best friend
Unlike pearl and gold, the use of diamond is cosmetics does not have an ancient history. Present day, dermatologists, aestheticians, and spa specialists alike use diamonds for their exfoliating benefits.
We use it in our Diamond Rush Eye Serum for its skin brightening and smoothing benefits!
Diamonds really are a girl’s best friend when it comes to their brightening benefits. We use crushed micro particles of diamonds to assist with brightening the under-eye area, whilst promoting the production of collagen, helping to revitalise the appearance of fatigued eyes.
Skin cell turnover
Ions in diamond molecules are known for their micro-exfoliation and skin smoothing benefits. Diamonds are used in our eye serum to assist in stimulating skin cells, thereby encouraging healthy skin cell turnover for smooth and bright eyes. This can be described as metabolically boosting the skin on a cellular level, which improves skin tightness, tone, waste removal and repair, which is not dissimilar to the positive effects which result from giving our body's metabolism a boost! When used alongside ingredients such as Parsley and bio-active Seaweed in our Diamond Rush Eye Serum, we have the perfect cellular boost for our under eye area – say goodbye to bags and dark circles!
On a physical level, Diamonds may assist with enhancing skin micro-circulation, which along with their reflective nature helps the under-eye area to appear more radiant. The precious stones high vibration bio-energetic energy assists to revitalise and improve skin vitality.
Now is the time to treat your eyes to the beauty of luxurious precious metals, the ultimate in pure self-care.